Famous for fit like a dream–since 1922
In the Roaring 20's, fashionable apparel tried to flatten a women's shape.
The Maidenform Company's founders went against the trend – designing intimates that flattered a women's natural form. The result is history.
Bras for every body
Fashionable, fun, and the perfect fit for her.
- #1 Underwire Bra Brand
- #1 for Push-Up Bras
*In Department/Chain stores. The NPD Group/Retail Tracking; R12 Dec. '19; Units/Dollars
Sensational shapewear
Solutions targeting every trouble spot, for all-over confidence.
Perfect Panties
Offering her the sexy side of comfort.
Comfortable, Sensual Styling and Superior Fit
Our newest Pure Comfort® collection offers multiple styles for your customers to find the perfect fit.